The art of digital commerce consulting is the practice of guiding businesses in the digital transformation and optimization of their e-commerce operations. It involves a blend of strategic insight, technical expertise, and creative thinking to help companies effectively sell products and services online.

This service is at the heart of what Prospero does for its clients. In fact it’s so important we built a set of frameworks to assist us with our work. Our approach covers the 8 the key functions of high performing digital teams.

In our recent article ‘Digital Commerce consulting’ we identified key areas in which the service can produce valuable results for businesses and in the article we explore more about why it might be right for you to reach out and start a conversation

Platform Strategy and Optimisation

A solid platform strategy is key for businesses today to make the most of their online activities and connect with the people they want to reach. By developing a good plan, companies can avoid spending too much money on IT changes later on. When we talk about whether this approach is working, we look at things like how many new users there are, how often people interact with the content or services, and how much revenue it's making. However, some common mistakes include not focusing enough on what users need and not managing the platform well enough. Looking at big names like Amazon and Apple shows us how powerful an effective platform strategy can be in drawing more users in and finding different ways to make money.

Data Analytics and Personalisation

With approaches that cover all channels seamlessly leading towards one complete customer view results in stronger loyalty from those who shop with you. Bridging gaps between online shops and physical stores ensures people get an uninterrupted shopping adventure no matter where they choose to engage with your brand. Ensuring consistency across various platforms, whether mobile app or desktop guarantees that users feel familiar wherever they log in. This will contribute to customer loyalty. Technologies like machine learning & AI significantly contribute toward offering suggestions tailored exactly to a user’s tastes - automatically enhancing overall satisfaction during the purchase process.

Supply Chain Inventory Mgt & Pricing

Supply chain management is all about handling a bunch of different parts, and one key piece is keeping track of inventory. For shops and brands that sell directly to us, the customers, it's super important to manage their stock well. This helps make sure we're happy, they can set good prices, and their business keeps growing.

When we talk about managing inventory in stores' supply chains, it means ensuring there's just enough product on the shelves. Getting this right matters because if what you want is available when you go shopping, consumers will be happier and happy customers come back for more.

By monitoring product inventory levels allows these companies to price items in the best way to attract us while still making money; whether through special deals based on current stock levels or cutting costs to avoid excess inventory gathering dust.

Customer Acquisition & Retention

Getting new customers and keeping them around are super important for any business that wants to do well, especially now when there's so much competition and people expect a lot. In this digital era, it's really crucial to have good plans ready for both attracting newcomers and making sure the ones you already have stick with you. This is where getting advice from experts comes in handy. With their deep understanding of how to win over new customers and keep them happy, consultants can offer some great tips, advice, and strategies that can help businesses get really good at these things.

Compliance & Ethical Practices

The digital world has changed how companies work and talk to their customers. Thanks to tech and the internet, they can now reach people all over the globe and sell things online. But, with these changes, it's important for businesses to follow rules carefully and act ethically so that people trust them and they stay on the right side of the law.

In this blog post, we're going to look at what companies need to do about following rules (compliance) and being ethical in online business. We'll take a close look at why it's key for them to know about different laws around the world so they don't get into trouble or risk too much. We'll also talk about how big regulations like GDPR in Europe or CCPA in California affect online selling, along with tips on dealing with other international e-commerce laws.

On top of that, we will dive into ethics when handling data in online sales. Keeping data safe, being clear about what you're doing with it, and keeping people’s trust are super important when collecting or using information from customers. We’ll go through how businesses should collect use info fairly by sticking best practices . This way ,companies not only keep up good relationships but also build strong ones over time by focusing on compliance ethics

Further reading you might like:

Podcast Season 3 – click here

Digital Maturity – click here

Performance gap Model – click here

Strategic Insights, Technical Expertise and Creative Thinking - all in one