Success Story
US Multi- Brand Holding Company
One brand amongst the portfolio of c40 brands, was struggling with D2C.
They wanted an external perspective on the best ways to grow.
Undertook a thorough diagnostic review of their D2C channel and assessed the brand’s performance, processes, people and technology using our Prospero Diagnostic Framework.
Presented a clear roadmap of actions for the holding company to understand drivers of growth and remedial actions needed
Created clear implementation plan, spanning 6 months
Worked closely with brand eCom & SLT teams to gain buy-in and kickstart the changes needed
Actively delivered workstreams around site speed, SEO, new brand website, team skills and structures
Identified major weakness in customer retention
Established customer-centric dashboard for SLT and operationalised it
Defined KPIs across the eCom team
Solved content & SEO-related issues
Completed UI review with changes implemented
Drove changes to priorities so eCom inventory was prioritised
Mentoring head of eCom & SLT
Redefined IA, with recommendations around metadata and attributes
Recommendations made for analytics
Redefined asset process flow for DAM
Re-defined team with new role definitions
Provided content strategist
Client Situation
Our role
The results
